As many of you know in order to raise much needed funds for our next production, The End Of The Pier we had a crowdfunding campaign. We looked at the various options for this and decided to go with Crowdfunding Justgiving to raise the money. When the fees from the website company were deducted we had manage to raise a magnificent £1131.47, thanks to our wonderful supporters i.e. you.
Having never organised a crowdfunding campaign before I was somewhat apprehensive. Would anyone give us anything? And if they did, would it be enough to pay for lighting, technical support and hopefully clothe the actors? As it happened donations came in at a steady rate. Every week I drafted a reminder (i.e. a bullying email) for donors to give money if they hadn’t already. And it seemed to work. Most people found the system for paying easy to use (though a few sent us cheques instead) and it was quite exciting to receive emails with the heading, ‘You’ve received a donation!’
It was great to have the support of Dylan Mortimer who was able to send out my emails to prospective donors via Mail Chimp. And talking of chimps, we also had a Beauregard the Gorilla video clip to accompany the appeal. It can now be revealed that the person in the gorilla suit on the video was none other than our artistic director Peter Mortimer. There were problems with sound on the video-it wasn’t anticipated that audibility through the fur of a gorilla suit would be problematic! However these glitches were soon sorted and the video was watched by many of our supporters.
So, all in all a successful campaign. Thanks to everyone who rose to the challenge and gave us money. You’ll be receiving your rewards in terms of names in the programme, limited edition Cloud Nine T shirts, or (in the case of 2 brave people ) actually being in the play.
Noreen Rees (Fundraiser for the campaign)